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  • Daily Consumer Index
  • Americans Are Starting Their Holiday Shopping Early This Year

    Americans are jumping the gun on holiday shopping this year, with nearly half who say they’ve already started even before Black Friday and Cyber Monday deals hit.

    A new Rasmussen Reports national telephone and online survey finds that 47% of American Adults have already started their holiday gift shopping before Thanksgiving, up from 40% this time last year  and the highest number of early shoppers since Rasmussen Reports began asking this question in 2006.  Just as many (49%) have not started their shopping yet. (To see survey question wording, click here.)

    (Want a free daily e-mail update? If it's in the news, it's in our polls).  Rasmussen Reports updates are also available on Twitter or Facebook

    This survey of 1,000 Adults nationwide was conducted on November 15-16, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

  • Confidence in Jobs Market Hits New High

    The government jobs report for October showed the hurricane-hit U.S. economy rebounding strongly, with the unemployment rate down now to 4.1%, the lowest level since 2000. No wonder that confidence in the job market has risen to a new high.

    A new Rasmussen Reports national telephone and online survey finds that 39% of American Adults now believe the job market is better than it was a year ago. That’s up from 35% in May and the highest level of confidence in regular surveying since early 2010. (To see survey question wording, click here.)

    (Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.

    The survey of 1,000 American Adults was conducted on November 5-6, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

  • Consumer Spending Update: Positive Economic Outlook Means Consumers Are Ready to Spend

    The stock market continues to soar to its highest levels to date, the unemployment rate for November is at its lowest level in 17 years and consumers are ready to spend just in time for the holidays.

    The overall Rasmussen Reports Economic Index held steady at 128.9 for November. Enthusiasm about the economy started to grow immediately following the 2016 presidential election and continues to show the highest level of confidence since this tracking began in 2014. In President Obama’s final years in office, this index reached a high of 121.5 only once in January 2015 and was at 108.1 in his last month in the White House.

    (Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook

    The survey of 1,500 American Adults was conducted on November 1-2, 2017 by Rasmussen Reports. The margin of sampling error is +/- 2.5 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

  • Americans Say No to Gas Tax

    The Trump administration is considering raising the gas tax for the first time in 24 years to help pay for a one trillion dollar infrastructure plan, but Americans unsurprisingly are not on board.

    A new Rasmussen Reports national telephone and online survey finds that 54% of American Adults do not think the government should raise the gas tax to help meet new transportation needs. Just 33% think the government should raise the gas tax, but 13% are not sure. (To see survey question wording, click here.)

    (Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.

    The national survey of 1,000 American Adults was conducted on October 26 & 29, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

  • 41% Have Been A Victim of A Major Data Breach

    Data breaches at major companies like the recent one at credit reporting firm Equifax are happening more frequently, and a sizable number of Americans admit to being a victim of a cyber attack.

    A new Rasmussen Reports national telephone and online survey finds that 42% of American Adults say they’ve had their credit card or debit card information stolen, while 52% say they have not. (To see survey question wording, click here.)

    (Want a free daily e-mail update? If it's in the news, it's in our polls).  Rasmussen Reports updates are also available on Twitter or Facebook

    This survey of 1,000 American Adults was conducted on October 22-23, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

  • 67% of Americans Oppose Tax Breaks for NFL Teams

    President Trump has repeatedly called out National Football League team owners in the partially tax-subsidized league for allowing player protests during the national anthem. Americans aren’t convinced that team owners have the right to order their players not to protest, but they don’t support the tax breaks the league is receiving.

    A new Rasmussen Reports national telephone and online survey finds that 48% of American Adults believe professional sports team owners have the right to demand players not engage in public political protests. Forty-three percent (43%) of adults say owners do not have that right, and nine percent (9%) aren’t sure. (To see survey question wording, click here.)

    Attention Political geeks, data freaks: Sign up now for  8 weeks of free access to our Rasmussen Reports Platinum Service membership. Limited time offer now through October 18, 2017 . The first 100 subscribers also get a free commemorative gift from Rasmussen Reports.

    (Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on or Facebook.

    The survey of 1,000 American Adults was conducted on October 10-11, 2017, by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

  • Optimism About Future Home Values At Record High

    For the first time in eight years of tracking, more than half of homeowners see a rising home value in their future.

    A new Rasmussen Reports national telephone and online survey finds that 53% of American Homeowners think the value of their home is likely to go up over the next year. That’s up from 41% in March and 39% a year ago. (To see survey question wording, click here.)

    Attention Political geeks, data freaks: Sign up now for  8 weeks of free access to our Rasmussen Reports Platinum Service membership. Limited time offer now through October 18, 2017 . The first 100 subscribers also get a free commemorative gift from Rasmussen Reports.

    (Want a free daily e-mail update? If it's in the news, it's in our polls).  Rasmussen Reports updates are also available on Twitter or Facebook.

    The survey of 750 American Homeowners was conducted on October 8-9, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3.5 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

  • Consumer Spending Update: Economic Confidence Remains High

    The overall Rasmussen Reports Economic Index for October rose two points to 129.2. Enthusiasm about the economy started to grow immediately following the 2016 presidential election and continues to show the highest level of confidence since this tracking began in 2014. In President Obama’s final years in office, this index reached a high of 121.5 only once in January 2015 and was at 108.1 in his last month in the White House.

    Attention Political geeks, data freaks: Sign up now for 8 weeks of free access to our Rasmussen Reports Platinum Service membership. Limited time offer now through October 18, 2017 . The first 100 subscribers also get a free commemorative gift from Rasmussen Reports.

    (Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook

    The survey of 1,500 American Adults was conducted on October 2-3, 2017 by Rasmussen Reports. The margin of sampling error is +/- 2.5 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology

  • Americans Aren’t Pulling for an Internet Sales Tax

    Congress is currently debating whether online retailers like Amazon should charge sales tax on purchases, even if the seller and buyer aren’t in the same state. A majority of Americans do at least some shopping online, and they are not fans of taxing those purchases.

    A new Rasmussen Reports national telephone and online survey finds that 66% of American Adults oppose a sales tax in their state on items purchased online, even if the store they buy from is not in their state. Just 21% favor an internet sales tax, while 13% are not sure. (To see survey question wording, click here.)

    (Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.

    The survey of 1,000 American Adults was conducted on September 6-7, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

  • Americans Don't Support Bailouts for Cities Like Hartford

    Hartford, the state capital of Connecticut, is close to declaring bankruptcy, saying it won't be able to pay all its bills within 60 days. But just as they did when Detroit was nearing bankruptcy in 2013, Americans don’t want the government getting involved.

    A new Rasmussen Reports national telephone and online survey finds that just 28% of American Adults think the federal government should provide bailout funding for cities with serious financial problems such as Hartford. Forty-seven percent (47%) do not think the federal government should be providing bailouts to struggling cities, but 25% are not sure. (To see survey question wording, click here.)

    (Want a free daily e-mail update? If it's in the news, it's in our polls).  Rasmussen Reports updates are also available on Twitter or Facebook.

    The national survey of 1,000 American Adults was conducted on September 10-11, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.